Lottabody, a Revlon Pro brand, kicked off its #aLotta digital empowerment campaign with the introduction of a series of confessional-style video vignettes that introduce consumers to an eclectic group of young women from different walks of life. “We all know that when you look good, you feel good and when you feel good, you are empowered to do more,” said Jolorie Williams, vice president of Multicultural Marketing at Revlon Pro. “Lottabody products take care of that first part, so what we’ve ...